Pete Bush, CFP® is the CEO, a co-founder and Partner of Horizon Financial Group, based in Baton Rouge, Louisiana. He has been in the financial services industry since 1991, focusing his career on assisting successful individuals across many walks of life with their personal financial management. His clients include business owners and executives, medical and legal professionals, retired couples and individuals, and professional athletes.
He is a CERTIFIED FINANCIAL PLANNER™ practitioner and a Registered
Principal with Cetera Advisors. For the past seven years, Pete has been one of
seven advisors selected by the Cetera Advisors, LLC President/CEO to serve as
a member of the President’s Advisory Council, a group counted on for
leadership initiatives within the company. In addition, Pete serves on several
committees for the broker dealer holding company, Cetera Financial Group.
His professional licenses and registrations include the Series 7, 24, 63, 65, 51
and Life, Health and Disability Insurance. He is a member of the Financial
Planning Association (FPA) and the Financial Services Institute. Under his
leadership, Horizon was selected as a member of the “LSU 100” in 2011 – 2022
and is recognized as one of the top 100 fasted growing Tiger owned or
managed companies in the world.*
Insights from Pete have been featured in nationwide publications such as:
Business Week, American Way Magazine, Institutional Investor, Journal of
Financial Planning, Financial Planning Magazine, Lagniappe- the official
publication of the Louisiana Society of CPA’s, The Baton Rouge Business
Report, Investment News and many more.*
Pete is actively involved in his community, having served on many boards and
committees over the years, including the YMCA, the LSU Alumni Foundation,
First United Methodist Church, The Baton Rouge General Foundation, Rotary
Club of Baton Rouge, The 2 Seam Dream Foundation, Junior Achievement, a
founder of Baton Rouge Uncorked, the LSU CFP® Advisory Board and is a
current member of the LSU TAF Board.
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*Listing in this publication is not a guarantee of future Investment success. This recognition should not be construed as an endorsement of the advisor by any client.
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