August 14, 2017

Horizon's Pete Bush Talks the Growth Game on the Latest Mindside Podcast

Pete Bush, Horizon Financial Group Partner and CEO, recently sat down for a talk with noted Sports & Performance Psychologist, Dr. Bhrett McCabe.

McCabe, a Licensed Clinical Psychologist in Birmingham, Alabama interviewed Pete in his latest episode of his Mindside Podcast.


Pete talks about the growth of Horizon Financial Group and his approach to helping clients achieve confidence, clarity and a sense of direction in their financial lives.

To listen to the podcast click here.

From the Mindside Podcast site:


“The way people see their money is so interwoven into who they are.”

Pete Bush, certified financial planner and advisor joins The MindSide Podcast this week to discuss the intangibles needed for managing a person’s (including elite athlete’s) wealth.

Bush dives in to the importance of the relationship between a financial advisor and their clientele by highlighting the “bond” that is formed between the two when one’s money is being trusted in another person’s hands.

“Once you’ve helped a person understand who they are and what their financial personality is, then that trust just develops.”

What does personality have to do with money? Everything. Bush digs into the nature of elite athletes by exposing 3 of the most encouraged and important characteristics which they have been coached to live by: aggressiveness, overconfidence, and a sense of invincibility. Pete then draws the parallel between these characteristics in the game, and the way financially awarded athletes deal with their money.

“Reality gets distorted as far as how hard it is to come out of the game and transition into more normal expectations around monthly income.”

We hope you enjoy this podcast as much as we do.